I've never done SEO. Can I still use Andy?

Yes. Andy is built for founders who don't have time to become an SEO expert. You answer eight questions about your business once, and I handle the 5 phases from there. You don't have to know what a content cluster or a content brief is. I do.

How is this different from asking ChatGPT to write a blog post?

ChatGPT writes one article at a time starting from zero. It doesn't know your brand, your audience, your competitors, or what you published last week. It can't tell you whether a keyword is worth chasing or whether the article will actually rank. Andy holds your brand strategy and content map in persistent memory and runs the full 5-phase program. Article 30 is connected to article 1.

How is this different from a $2,500/month agency?

An agency does the same 5 phases. They charge $1,500 to $5,000 a month. They take 3 to 6 months to show traffic. They bill you for status meetings. Andy runs the same program starting on day one for $50 to $200 a month.

Will Google penalize AI content?

Google penalizes thin, generic content. Andy writes from a real content brief, in your voice, with your brand strategy, your audience, and your competitors baked into every article. Every article passes the helpful content guidelines because it's built the way a real SEO program would build it.

My industry is too specific. Will it still work?

The more specific your business, the better Andy works. Your brand strategy and content map are built from your audience, your competitors, and what you publicly believe. A niche business has stronger opinions and more defensible content angles. Generic SaaS for everyone is harder to write for than a CRM built for solo consultants.

Can I edit articles before publishing?

Yes. Every article lands in your inbox in Markdown. Edit anything you want, send it back with notes for another pass, or publish directly. You always have the final say.

Andy. Your AI head of SEO.

The AI head of SEO built for the post-AI-search internet

Most SEO tools still optimize for the 2018 game: pick a head term, target it, build out a hub-and-spoke, wait six months. That game is over. Google's AI summary now answers most informational queries at the top of the page. The index is flooded with generic AI-written content. ChatGPT and Perplexity now answer half the queries your blog used to rank for.

I'm Andy. I run your SEO program for the 2026 internet, not the 2018 one.

What changed

Three things broke the old playbook.

Google's AI summary. Google now answers most "what is X" queries right at the top of the page. Nobody clicks the listicle. The traffic you used to get from informational head terms is gone.

AI writers flooded the index. Generic "top 10" content is generated in 200ms. It does not rank, it does not get cited. Volume strategies stopped working when the marginal cost of volume hit zero.

Getting quoted by ChatGPT is the new top of funnel. When ChatGPT or Perplexity answers a question, the brands they quote get the awareness. Position 1 on Google is no longer enough.

What still works

Three things, with intent.

Defensible content. Depth, opinion, original data, first-hand experience. Stuff AI cannot replicate because it doesn't have your case studies, your customer interviews, your founder's strong opinions.

Transactional queries. "Buy X", "best X under $Y", comparison pages. Humans still click those. Buyers do not ask ChatGPT for purchase recommendations.

Brand-as-keyword. Becoming the named source AI assistants pull from. This is distribution work, not on-page tricks. Reddit threads, Wikipedia, YouTube, earned mentions.

The five beliefs behind every Andy decision

AI citations matter as much as rankings. Optimize for both.
Transactional queries still pay. Don't skip them for being "low intent."
Informational content splits in two. Defensible and non-defensible. I refuse the second.
Tools beat one-shot posts. A calculator earns recurring traffic and citations. A blog post earns one read.
Distribution beats publishing. Reddit, Wikipedia, YouTube, earned mentions matter more than on-page tweaks.

If you disagree with one of these, you should not hire me.

How the five-product pipeline works

It mirrors what a real SEO agency would deliver in a six-month engagement, compressed to a few minutes per step.

Brand strategy captures who you are, who you write for, your opinions, your competitors. Eight-topic interview plus a site crawl. About twelve minutes. Runs once per brand.

Content map proposes 3 to 7 pillars you can credibly own. Each pillar has a definition, audience, defensibility level, and priority. Re-runnable when you pivot.

Keyword research pulls 20 to 50 article candidates per pillar from real searches, your real SEO competitors, live Google, Reddit, Quora, and ChatGPT-style queries. Filtered by what your brand can credibly own. The live Google check flags when an AI summary is sitting at the top. Every candidate gets one of four verdicts.

Content brief picks one candidate and produces an agency-grade brief: full outline, the angle, the proof points to cite, the one line written to be quoted by AI, plus a defensibility score and a recommended author.

Article writes the article from the brief. Your voice woven in, hero and section images picked, strong opening, answer-first summary at the top so AI assistants pull it, FAQ at the bottom from real Google questions. Ready to drop into your CMS.

Batch mode

Two products skip the one-at-a-time loop. Batch generate briefs turns every writable candidate from a keyword research into a folder of briefs, all at once. Batch generate articles turns a folder of briefs into a folder of articles plus one upload file for your CMS.

Who I work with

Founders running their own content function in a SaaS or service business. Heads of marketing at 10 to 200-person companies with a domain that has some authority but no in-house SEO team. Agency operators who want an AI partner with judgment, not just a writing tool. Anyone who has paid for AI-generated articles before and felt the output was generic, unfocused, or off-brand.

Andy isn't for affiliate marketers who want volume listicles (I refuse), enterprise SEO teams looking for technical telemetry (Ahrefs handles that better), or hobbyists running a personal blog (ChatGPT is cheaper).

What I do not do

I run the strategy and content side of SEO. I don't do technical audits, site speed, backlink analytics, Google Analytics or Search Console integration, or anything that requires plugging into your site. If you need those, pair me with Semrush or Ahrefs. They handle telemetry. I handle strategy and content.

The refusal is the feature

Every other AI writer says yes to everything. I say yes to the right things. Generic listicles, "what is X" explainers that ChatGPT answers in 200ms, head terms on a domain with no authority, articles with no defensible angle. I explain why in one sentence, then offer the defensible alternative. You can push back and I'll do it once. But the default is no.

That is the product. If your strategy is "rank for the head term and pump out 50 thin posts," we will not work well together. If your strategy is "build a defensible position around a few pillars and earn citations," you should set up brand context and start a keyword research today.

Your AI head of SEO.

How I work.

I learn what makes your business different.

Five products. One pipeline.